4000
Hi, I'm Thieme
Digital Marketer obsessed with the question: why do people click and why don’t they buy? That obsession has taken me from running ads to redesigning funnels, to where I am now: specializing in CRO and growth. My goal? To help businesses stop wasting traffic and start compounding conversions.
PAID ADVERTISING
Turning €1000/month ad spend into
€30,000 monthly revenue
WEB DESIGN
Brand new website * branding for B2B Agency
EMAIL MARKETING
60+ leads in 30 days with email marekting funnel
CONVERSION RATE OPTIMIZATION
Landing page audits & wireframes for Saas startups
© Designed by Thieme Wardenier. All right reserved.
Project Overview
Turning €1000/Month Ad Spend Into €30,000 Monthly Revenue For Luxury Gate Manufacturer
client/employer
Koning Hekwereld
Industry
B2B Manufacturing
Role
Digital Marketing Specialist
The Client
Founded in 2019, Koning Hekwereld is a family business specializing in custom gate solutions. They design, build, and supply everything from automatic sliding gates for residential properties to heavy-duty swing gates for industrial facilities, tailoring each solution to meet specific security, access, and aesthetic requirements.As a startup in a competitive market, Koning Hekwereld needed rapid growth but lacked internal digital marketing expertise. Without proven marketing channels generating consistent revenue, they brought me in to develop and execute their complete digital marketing strategy.
The Challenge
Koning Hekwereld was generating all their business through strategic partnerships with other gate manufacturers. They had no marketing channels or systems to generate their own leads and sales.The biggest problems they faced were low brand awareness as a completely unknown new player in the luxury gate market, minimal website traffic with no clear strategy to attract potential customers, unpredictable lead flow that relied exclusively on partnerships and referrals, and revenue that was completely dependent on partnership deals rather than their own marketing efforts.Without these fundamental marketing systems in place, their growth potential was entirely limited by their partners' capacity and willingness to refer business.
The Goal
Koning Hekwereld was generating all their business through strategic partnerships with other gate manufacturers. They had no marketing channels or systems to generate their own leads and sales. The biggest problems they faced were:
Brand awareness: as a new player in the luxury gate market, Koning Hekwereld was completely unknown to potential customers
Website traffic: Their website was getting minimal traffic with no clear strategy to attract potential customers
Lead flow: Leads were coming in exclusively from partnerships and referrals without a predictable system for consistent lead generation
Low Revenue:: Revenue was unpredictable and completely tied to partnership deals rather than their own marketing efforts
A Sneak Peek of the Results
Over the course of 12 months I helped Koning Hekwereld:
Drive 4000 visitors to the website per month
Generate 23 monthly price quotes on average
Bring in €30,000 extra revenue per month
All on a budget of €1000 euros ad spend per month.
Here's how i did it.
The Solution
Koning Hekwereld was generating all their business through strategic partnerships with other gate manufacturers. They had no marketing channels or systems to generate their own leads and sales.The biggest problems they faced were low brand awareness as a completely unknown new player in the luxury gate market, minimal website traffic with no clear strategy to attract potential customers, unpredictable lead flow that relied exclusively on partnerships and referrals, and revenue that was completely dependent on partnership deals rather than their own marketing efforts.Without these fundamental marketing systems in place, their growth potential was entirely limited by their partners' capacity and willingness to refer business.
The Results
Koning Hekwereld was generating all their business through strategic partnerships with other gate manufacturers. They had no marketing channels or systems to generate their own leads and sales.The biggest problems they faced were low brand awareness as a completely unknown new player in the luxury gate market, minimal website traffic with no clear strategy to attract potential customers, unpredictable lead flow that relied exclusively on partnerships and referrals, and revenue that was completely dependent on partnership deals rather than their own marketing efforts.Without these fundamental marketing systems in place, their growth potential was entirely limited by their partners' capacity and willingness to refer business.
Hi, I'm Thieme
- Digital Marketer obsessed with the question: why do people click and why don’t they buy? That obsession has taken me from running ads to redesigning funnels, to where I am now: specializing in CRO and growth. My goal? To help businesses stop wasting traffic and start compounding conversions.
meta & google ads
How I turned €1000/month ad spend into €30,000 monthly revenue
Meta & Google Ads campaign for luxury gate manufacturer
web design
The exact process I used to design landing page for a B2B Agency
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email marketing
60+ leads in 30 days with email marekting funnel
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conversion rate optimization
Landing page audits for saas startups
Ante posuere magna magnis sed auctor elit quis condimentum integer natoque laoreet dis suscipit. Nulla ipsum sagittis.
Koning Hekwereld launched in 2020 as a new player in the Dutch luxury gate market. While partnerships brought in some early business, they lacked a direct way to generate their own leads, a risk for any company looking to grow. I was brought in to design and execute a digital strategy through Meta and Google Ads that could build awareness and generate leads on a lean €1,000 monthly ad budget.
Brand awareness: as a new player in the luxury gate market, Koning Hekwereld was completely unknown to potential customers
Website traffic: Their website was getting minimal traffic with no clear strategy to attract potential customers
Lead flow: Leads were coming in exclusively from partnerships and referrals without a predictable system for consistent lead generation
Low Revenue:: Revenue was unpredictable and completely tied to partnership deals rather than their own marketing efforts
client/employer
Koning Hekwereld
Industry
B2B Manufacturing
Role
Digital Marketing Specialist
Turning €1,000/month ad spend into €30,000 monthly revenue
Project Overview
Koning Hekwereld launched in 2020 as a new player in the Dutch luxury gate market. While partnerships brought in some early business, they lacked a direct way to generate their own leads, a risk for any company looking to grow. I was brought in to design and execute a digital strategy through Meta and Google Ads that could build awareness and generate leads on a lean €1,000 monthly ad budget.
Research & Discovery
With limited budget and resources, it was essential to make sure that every euro spent on ads would go to good use. Therefore the natural starting point for this project was defining and understanding the target audience so the messaging and campaigns would resonate with the right people.Koning Hekwereld wanted to position themselves as a high-end brand in the luxury gate market to attract high-paying customers and avoid being seen as a commodity with little differentiation from competitors. I conducted multiple stakeholder interviews to gain a better understanding of who the ideal customer was, what their pain points were and to get a better understanding of the market as a whole to ensure the campaigns would reflect these perspectives.
Customer Journey
Customer Journey Maps were made to help plot the buying process for each persona and to identify potential threats and opportunities that could be used to streamline the campaign and avoid potential pitfalls. An example of this was the long sales cycle across multiple touchpoints, which meant a potentially high amount of “drop off” moments which would hurt sales.
Digital Strategy
With limited budget and resources, it was essential to make sure that every euro spent on ads would go to good use. Therefore the natural starting point for this project was defining and understanding the target audience so the messaging and campaigns would resonate with the right people.Koning Hekwereld wanted to position themselves as a high-end brand in the luxury gate market to attract high-paying customers and avoid being seen as a commodity with little differentiation from competitors. I conducted multiple stakeholder interviews to gain a better understanding of who the ideal customer was, what their pain points were and to get a better understanding of the market as a whole to ensure the campaigns would reflect these perspectives.
Ad Creative
With limited budget and resources, it was essential to make sure that every euro spent on ads would go to good use. Therefore the natural starting point for this project was defining and understanding the target audience so the messaging and campaigns would resonate with the right people.Koning Hekwereld wanted to position themselves as a high-end brand in the luxury gate market to attract high-paying customers and avoid being seen as a commodity with little differentiation from competitors. I conducted multiple stakeholder interviews to gain a better understanding of who the ideal customer was, what their pain points were and to get a better understanding of the market as a whole to ensure the campaigns would reflect these perspectives.
Campaign Performance
Meta Ads
- Monthly Ad Spend: €700- Cost Per Click (CPC): €0.20 - €0.25 (average €0.22)- Click-Through Rate (CTR): 2.45%- Average Monthly Website Visitors: ~3,000
google Ads
- Monthly Budget: €300- Cost Per Click (CPC): €0.25- Click-Through Rate (CTR): 2.71%- Average Monthly Website Visitors: ~1,000
* Results are averages over a 12-month period (Jan-Dec 2020) with natural fluctuations in performance.
Results
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